What do you need to open sweet condensed milk can? Usually, we use knife to make hole on the side of the can. Kids need to ask their parents to do that as it is quite dangerous to do by themselves.
Reflecting to the case, Frisian Flag launched new canned sweet condensed milk packaging. It uses top-tab on the can similar to the one that beverages can have. Frisian Flag also creates “Klik, Tarik, Tuang” (Click, Pull, Pour) catchphrase to get consumers to know more about the easiness of using this packaging.
“We are very delighted to introduce this new packaging. We believe this change will satisfy many families in Indonesia,” said Maurits Klavert, President Director of Frisian Flag Indonesia on their press conference at fX Sudirman (7/10).
To introduce this packaging, Frisian Flag presented Frisian Flag Café located at fX Sudirman, Jakarta. This pop-up café opened on 5-11 October 2015. This café served dairy-based beverages and food.
“Besides the easy packaging, we also want consumers to know how versatile Frisian Flag sweet condensed milk is through beverages and food we serve here,” said Patrick Van Der Aa, Consumer Marketing Director of Frisian Flag.
Frisian Flag Café visitor can enjoy many variations of beverages for a week. There are Frisian Chocomint Mojito, Frisian Gold Chocorock, Frisian Matcha Latte, Frisian Milkchoco Rum, dan Frisian Spices Latte. So far, Frisian Matcha Latte becomes consumers’ favorite. While beverages menu doesn’t change for that week, food menu will be different every day.
“The good news is every menu is free as long as visitors upload their thoughts on twitter or picture on instagram with hashtag #FFCafe,” said Jonathan Setiadi, Senior Brand Manager of Frisian Flag Sweet Condensed Milk.
Frisian Flag invited some Indonesian celebrities to jazz up this event such as Andien, Wulan Guritno, Rianti Cartwright, Project Pop, and Ringgo Agus as well. They also invite Arie Untung and Fenita Arie family as speakers on the press conference.
“Our kids are milk lover. They can drink milk three times a day. This innovation helps us a lot. I used to open sweet condensed milk can with knife and pestle, now we can just ‘klik, tarik, tuang,’ to prepare easier drink for them,” said Fenita Arie.
Beverage making competition after the press conference.
Chef Chandra Yudasswara demonstrated easy recipes using sweet condensed milk. He prepared Dory and Shrimp Burger with Sweet Mayonnaise Sauce as well as Chocolate Mousse. Chef Yudasswara judged for beverage making competition as well after the press conference.
“Not only for the sweet dishes. Sweet condensed milk can also enhance the flavor of savory dishes. Sweet mayonnaise on the burger I made today consists of mayonnaise, sweet condensed milk, and lemon. The sweetness brings the flavor out of the seafood burger,” said Chef Yudasswara.
Besides Frisian Flag Café, Frisian Flag presents Frisian Flag Mobile Café. It will go to 27 points in Jabodetabek to serve their signature beverages and food for every Frisian Flag lovers.
Tags: frisian flag, pop-up cafe